Outdoor view of the Nicholas Recreation Center

Give to the Nicholas Recreation Center

On September 28, 2020, the Nicholas Recreation Center opened to the UW-Madison community. Replacing the SERF (Southeast Recreational Facility), the Nick is the first major building project of the Master Plan. Named in honor of the late Albert “Ab” Nicholas, his wife Nancy, and the Nicholas Family, the Nick is home to over 30,000 square feet of fitness space, 8 courts, 5 studios, an Olympic-sized pool, and much more.

During its first semester open, we saw more than 4,000 daily entries while operating at 25% capacity. The facility will help advance our mission and vision of moving Badgers to play hard, get fit, and live well.

To learn more about making a gift, please contact Recreation & Wellbeing Director Aaron Hobson at aaron.hobson@wisc.edu. For donation opportunities for the New Natatorium slated to open in 2023, please visit here.

LOWER LEVEL

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1. Power House

Size: 7,200 sq. ft.  |  Value: $1,000,000

Strength space with free weights, Olympic lifting platforms, turf movement area, and more.

Picture of people exercising on a green turf area.

2. Athletic Training Room

Size: 350 sq. ft  |  Value: $100,000

Shared space with UW Athletics for students, athletes, and eventually members to receive athletic training services.

Picture of doctors office with medical supplies on the counter.

3. Wet Classroom

Size: 650 sq. ft  |  Value: $50,000

Classroom that can be easily accessed from the pool deck, used for instructional programs and meetings.

Picture of American Red Cross bag on top of a table in an empty classroom.

4. Locker Rooms

Size: 8,560 sq. ft  |  Value: $1,000,000

Women’s, men’s, and individual locker rooms, showers, and changing areas.

Picture of men and women locker room signs.

5. Revolution Studio

Size: 2,000 sq. ft.  |  Value: $200,000 ($1,000,000 for all studios)

Studio for cycling group fitness classes featuring LED lights.

Picture of rows of bikes in a cycle studio.

6. Diving Well

Size: 4,205 sq. ft.  |  Value: $1,000,000 

Dive Tower is already named, but Diving Well can be named.

Picture of diving well with red and white lanes lines.

LEVEL 1

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1. Main Lobby

Size: 1,650 sq. ft.  |  Not available

Entrance lobby with two lounge areas, includes main donor recognition.

Photo of a black wall with the words

2. Fitness Spaces

Size: 5,420 sq. ft. | Value: $1,000,000

Cardio and strength equipment throughout the first floor.

Picture of weight benches looking down to the first floor fitness area.

3. Wellbeing Services

Size: 200 sq. ft.  |  Value: $10,000 each 

Two rooms right off the main lobby, one for consultations and assessments (personal training) and the other for massage therapy.

Picture of wellbeing office with computer, scale, and other doctors items.

4. Member Services Desk

Size: 200 sq. ft.  |  Value: $100,000 

Front desk that leads into the facility. Most commonly used for equipment checkout, towels, sports equipment, and membership sales.

Picture of Member Services desk on the right and turnstiles to the left.

5. Courts 1 & 2

Size: 13,312 sq. ft.  |  Value: Named, but sponsorship opportunities are available

Two full-size basketball courts used for a variety of activities, including futsal.

Note: All courts are named after the Nicholas family, however, there are still opportunities for sponsor signage.

Picture of a basketball court with Wisconsin written on the baseline.

LEVEL 2

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1. Fitness Space

Size: 6,210 sq. ft. | Value: $1,000,000

Cardio equipment throughout the floor.

Picture of cardio machines such as: stair steppers, assaults' bikes, ellipticals and more.

2. Student Staff Break Room

Size: 225 sq. ft.  |  Value: $25,000

Space for student employees to clock in, store their belongings while working, etc.

Photo of break room with chairs and lockers.

3. Admin Lobby

Size: 250 sq. ft.  |  Value: $1,000,000

Welcome area leading to administration suite.

Picture of waiting room with 2 chairs, sofa, and tv hanging on the wall.

4. Conference Room

Size: 450 sq. ft.  |  Value: $1,000,000

Executive conference room near administration suite.

Photo of conference room with chairs.

5. Momentum Studio

Size: 2,000 sq. ft.  | Value: $200,000; $1,000,000 for all studios

Double height studio used for group fitness classes and events, features a large UW crest, visible from the street.

Picture of women laying out yoga mat in a fitness studio that has a large UW crest on the wall.

LEVEL 3

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1. Spark Studio

Size: 1,000 sq. ft.  |  Value: $150,000; $1,000,000 for all studios

Multipurpose studio with heavy bags; used for group fitness classes, personal training, sport club practices, etc.

Picture of punching bags hanging from a line in front of mirror in a fitness studio.

2. Balance Studio

Size: 1,000 sq. ft.  |  Value: $150,000; $1,000,000 for all studios

Multipurpose studio with mirrors and windows out to Dayton Street; used for group fitness classes and other events.

Person standing in front of a computer on a blue mat.

3. Courts 3 - 8

Size: 38,688 sq. ft.  |  Value: Named (Sponsorship opportunities available)

Six full-size basketball courts used for a variety of activities.

Picture of basketball courts side by side with 4 and 5 written on the wall.

4. Fitness Space

Size: 12,560 sq. ft. | Value: $1,000,000

Cardio and strength equipment, plus a turf training area that leads to Sprint Ramp up to Track level.

Picture of a hallway of fitness equipment that's black and yellow.

5. Admin Suite

Size: 4,140 sq. ft.  |  Value: $1,000,000

Open office area, private offices, and meeting rooms.Photo of office with computer and chairs.

LEVEL 4

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1. Elevation Studio

Size: 4,200 sq. ft.  |  Value: $300,000 ($1,000,000 for all studios)

Largest multipurpose studio, used for group fitness classes and events; large windows give participants views of campus.

Picture of women taking a fitness in rows with weights in front of them.

2. Track

Size: 9,000 sq. ft.  |  Value: $250,000

Jogging track that is 1/6 of a mile, has views of Lake Mendota, Lake Monona, and the Capitol.

Picture of a track on the right and the wall on the left says better, faster, and stonger.

3. Racquetball Courts

Size: 800 sq. ft.  |  Value: $50,000 each

Two racquetball courts located off the track.

Man playing racquetball on wood floor with white walls.

4. Fitness Space

Size: 260 sq. ft.  |  Value: $1,000,000 

Track, cardio equipment, functional strength equipment, stretching areas.

Picture of people running on a track.